Allegra Hicks has turned herself into an international luxury lifestyle brand featuring a ready to wear and beach wear collection, home ware, interior textiles and an interior design service, headquartered in London.
The various collections are built around Allegra’s distinctive textiles and have a rich bohemian theme, just like Allegra’s celebrated personal style. Allegra designs all her own fabrics, both for fashion and interiors, and her style translates oriental themes into western style using strong organic patterns and colour.