First 'The Hills' Lauren Conrad introduced her own line of clothing. Now, cast mate and mortal enemy Heidi Montag is rolling out her own line of apparel. Oh, and if you can stand it, we also hear Whitney Port will also be introducing a clothing line called Eve & A as early as this month in LA. Stay tuned for more info. 

Montag's line will appear in nationwide Anchor Blue stores starting this April and includes dresses, tops, jeans, bags and jewelry all priced under $60.

Montag is confident her frocks have the competitive edge over former roommate Conrad. "When we were in school, I was the designer, and she was in, like, product development," Montag says of former best friend Conrad. "Lauren's line is not necessarily something I would wear - she's trying a high-fashion thing, but it's a little overpriced," says Montag. "Mine is fun and flirty for the everyday woman. Most people can't afford $200 for one dress."