In just three short years TRB by Tory Burch—known simply as Tory Burch as of
2006—has gone from a tiny operation out of an Upper East Side apartment to a
wildly successful contemporary line, which boasts six freestanding boutiques and
a booming wholesale business.
With the help of now-ex-husband Chris Burch, a
shrewd New York venture capitalist who remains co-chairman of the company, not
to mention Oprah, who gave her good-as-gold on-air endorsement in April 2005,
Burch has turned what easily could have been dismissed as a socialite vanity
project into a viable fashion label.
The collection, based on Burch’s own
easy-chic style—bold prints, caftans, sequined cardigans, and a few more
fashion-y evening items—now includes children’s swimwear, jewelry, handbags, and
shoes. Quintesential Preppy-bohemian.
