Erdem Spring 2009

"I just wanted something soft and hyper-romantic, easy but a bit surreal at the same time," said Erdem Moralioglu backstage. "I've got all these images of seventies theater productions of A Midsummer Night's Dream, and Eton boys wearing flowers in their boaters."

Whatever inspired him to push for all-out prettiness, and design a stunning lineup of dresses in French lace and dappled pastel-tinted watercolors of anemones and irises, it's clear things are working more brilliantly for Erdem every season.