Rihanna Shills for GUCCI

The good gals over at RihannaDaily.com got their hands on some early looks at the new Rihanna ad campaign for Gucci. We all know Rihanni is a fashion groupie, heading to the likes of Paris, London and Italy bi-annually for both the fall and spring shows. So it's no surprise Gucci tapped her for their label's first ad campaign highlighting its collaboration with the United Nation's Children's Fund, UNICEF.

According to WWD, Gucci creative director Frida Giannini said: “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”