We’re no strangers to marketing and in theory, we understand the idea of someone like Leighton Meester as a ‘product’ as opposed to a person therefore the need for her to transform as her career progresses. Apparently she is being re-branded now as she’s some sort of sex kitten pop star (you know cause she was always interested in singing and it’s really always been her first love…Jesus how any times have we heard this before?) and therefore she must now dress accordingly and shed a bit of the clean cut Gossip Girl that broke her out as a star in the first place. Still, we can’t say we are happy with what her handlers chose to put her in here and the end result, especially for something that is being touted as a sort of ‘live debut’ for her has her looking worn out and trashy. The cut out element on the dress isn’t even sexy, it’s odd and really not even necessary, we can’t help but think a very fitted, solid dress (in something other than LEATHER( would have don’t the job much, much better. With the overdone hair and make-up, she’s doesn’t look grown up or like some sort of songstress-vixen, she looks like a kid playing dress up.
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