Giorgio Armani has teamed up with his friend Julia Roberts to design a special Emporio Armani (PRODUCT) RED bracelet and they are now available online and in stores. The bracelet became available, by no coincidence, on December 1st, World Aids Day. After all (RED) is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa. Sales of (RED) products (or (PRODUCTS) RED, as they're known) go directly to the fight.
The new Julia Roberts bracelet is a bohemian style leather bracelet, produced in red for women and brown for men. The focal point is an imprint of a symbolic “tree of life.” Within the tree’s foliage are the words “Revolution-Evolution-Devotion Tree,” an acronym for RED. The inside of the bracelet features her personalized mark: J.R. for Emporio Armani (PRODUCT) RED.
In addition, the sterling silver clasps are embossed with the Emporio Armani (PRODUCT) RED logo. The women’s version and the men’s version sell for a recommended retail price of US $175 and US $195 respectively. Available here.
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