Marimekko for H&M Stores

H&M’s designers have created a beautiful collection with Marimekko’s popular patterns from the 1950s, 1960s and 1970s for the summer 2008. The collection of some 50 products will be sold in H&M’s stores on all 28 markets from April 2008.

The collection, which has a graphic overall look, will comprise airy summer favourites such as wide 70s dresses, tunics, skirts and shorts for women. For men there will be classic summer shirts and shorts. There will be some items for children as well and all comes with accessories to match.

“Our design team has long admired Marimekko’s vivid prints and colours. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time.” states H&M’s head of design Margareta van den Bosch.