Lohan the New Face of Green Fashion?

Lindsay Lohan has signed up to front an ethical-clothing initiative, which will take place in London's Covent Garden.
 

The effort is sponsored by Visa credit cards and it's all about the swapping of fabulous clothes. In fact it's called 'Visa Swap'. And unlike in the past when Lindsay shilled for places like Miu Miu (as seen above) or Jill Stuart, this fashion campaign will call for people to bring in clothing they're run their course with in exchange for the discarded clothes of others looking for the same deal! It's all about recycling clothes and using less in the production of new clothes.

Last year the campaign was fronted by Mischa Barton, with a store in London's Brompton Cross.  Check out Visa Swap today!