In just three short years TRB by Tory Burch—known simply as Tory Burch as of 2006—has gone from a tiny operation out of an Upper East Side apartment to a wildly successful contemporary line, which boasts six freestanding boutiques and a booming wholesale business.
With the help of now-ex-husband Chris Burch, a shrewd New York venture capitalist who remains co-chairman of the company, not to mention Oprah, who gave her good-as-gold on-air endorsement in April 2005, Burch has turned what easily could have been dismissed as a socialite vanity project into a viable fashion label.
The collection, based on Burch’s own easy-chic style—bold prints, caftans, sequined cardigans, and a few more fashion-y evening items—now includes children’s swimwear, jewelry, handbags, and shoes. Quintesential Preppy-bohemian.
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