Since its first show in 1970 at the Salon for Prêt-à-Porter in Paris, Florence-born Roberto Cavalli has been synonymous with glam, rock, and animal prints. His flamboyant Italian style caught on quickly, and by 1972 he opened his first boutique in Saint-Tropez, a perfect French Riviera resort location to sell his signature patchworks of different materials (a printing-on-leather procedure he patented in the early seventies). The decadent life of the designer—summers on yachts, gold on everything—translates into the label, which people go to for a taste of the over-the-top Italian lifestyle. So look to Cavalli for color, and lots of it. A genius when it comes to leather, his designs are wild, sexy, erotic, and fluid.